It’s a big move for the golf superstar, who is bringing all of his existing businesses under a single umbrella for the first time and will also pursue new endeavors under the TGR brand, according to Fast Company.
The company gives Woods a unified corporate structure that will serve as a home base for all of his businesses moving forward.
Woods is wagering that the move will help define his legacy and keep him in the game long after he’s done bringing home golf titles.
TGR will now oversee TGR Live, his events company that organizes PGA TOUR tournaments; his The Woods restaurant, which opened last year (its name will stay the same); TGR Design, a golf-course firm he launched a decade ago; and his charity, the Tiger Woods Foundation, which is celebrating its 20th anniversary this month.
Several new endeavors are set to be announced over the next few months.
For the complete article: https://www.fastcompany.com/3064102/tiger-woods-entrepreneur-inside-the-superstars-new-startup-tgr