Popularity of gift cards, coupled with returns, means a big sales day for Florida stores on December 26

According to the International Council of Shopping Centers, Dec. 26 is expected to be the fourth-biggest sales day this year, behind Black Friday, Super Saturday Dec. 17 and Friday Dec. 23.

John Fleming, a spokesman with the Florida Retail Federation, said the growth of gift cards, which the National Retail Federation says eight in 10 Americans plan to give this year, has pushed consumers back into stores after Christmas to buy new merchandise instead of just return unwanted gifts.

For the complete story: http://www.news-journalonline.com/news/local/east-volusia/2011/12/25/think-shoppings-over-check-post-christmas-deals.html

 

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